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15 old Russian calendars with beautiful women
Pocket calendar — a small-format printed calendar of such size that it can be put in a pocket (that is, no larger than a postcard). Available in the form of a table (one thick sheet) or books (detachable pocket calendar). Collecting pocket calendars called pilotime or calendaristice. In European countries, pocket calendars have been known since the beginning of the XIX century. Russian calendar of 1886
In 1885, the Zemstvos received the right to issue calendars, and at the same time in Russia began the widespread production of cheap calendars, including small-format, pocket calendars. Since calendars are issued for the next year, the year of the beginning of the history of the domestic pocket calendar is considered to be 1886. Pocket calendars were immediately seen as the cheapest means of advertising and as such were already used in Europe throughout the 19th century. In the case of a good design and skillfully submitted information, the calendar, unlike booklets, also has a utilitarian value. it is not thrown out immediately upon receipt by a potential client, but is stored for at least a year, thereby multiplying its advertising opportunities. The first known Russian pocket calendars are the calendar issued as an appendix to the "Pictorial Everyday Calendar" for 1886 by the typo-lithography of I. N. Kushnarev and Co. and the calendar of the company "P. van dyck's heirs, technical office and warehouse of agricultural machinery, tools and artificial fertilizers in riga", printed by the printing house of m. schulz in riga. Pocket calendars of pre-revolutionary Russia are usually divided into three main categories: commercial advertising calendars, business calendars (they are distinguished by strict informational content and lack of drawings), calendars for public education (published by Sytin publishing house). The material used for pocket calendars is very diverse. Calendars are printed on paper and cardboard, on tin, silk and leather. In the second decade of the XX century, calendars appeared on aluminum-a metal that was just beginning to enter everyday life at that time. Pocket calendars in the USSR began to be produced in large quantities in 1986. Until this year, the total number of pocket calendars produced in the USSR is estimated at 20-22 thousand types. After 1986, the same number of calendars were published every five years (1987-1991, 1992-1996), and then just for two years (1998-1999).
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